localSEO

Critical SEO Mistakes

This page is dedicated to helping you avoid some common SEO pitfalls that can ruin your SEO campaign. These mistakes are surprisingly common, given how not only do they not help your website, but they actually hurt your rank. Knowing what these mistakes are will allow you to aoid them, giving you a bit of a leg up on the competition. With that said, let's get down to business:

The first mistake a lot of people make is that they fail to create unique content. Creating unique content for all of your websites, both money sites, PBN sites, and web 2.0 properties, can be very time consuming, and a lot of people prefer to take the easy out. Using copied or duplicate content will get you caught by Google, and will result in your site being punished. Another method commonly used is that of an article spinning service. Article spinning services create new articles at the click of the button, cutting down a lot of time posting new articles on websites. While article spinners claim their content is original, they are often not as good as advertised. It is better to create new and original content each and every time, for each site you own.

Another common mistake made by people attempting to do SEO is they overuse their keywords. In order to rank for keywords, the trick used to be to simply spam your website with your keyword as the anchor text. Anchor text is the clickable text in a hyperlink. While spamming your website with anchor text of your keywords used to help rank your site, nowadays it will only serve to penalize your site. Failing to vary your anchor text will make your site stand out to Google and they will think you are spamming your website and punish you as a result. Varying your anchor text will make your site appear more natural and that will help your rank.

A third mistake that people often make is they fail to check the credibility of their links. When a website links to your site, Google views that as a sign of credibility. That website is, in a way, transferring some of its credibility to you. Of course, not all sites offer the same amount of credibility to your site. For example, any .gov or .edu site linking to your site, will give your site more credibility than 75xyz.com would. It is important to make sure that the links you send to your sites are quality and will not harm your credibility in Google's eyes. When it comes to sending links to your site, it is important that you remember, quality is more important than quantity.

When you embark upon your next SEO campaign, be sure to remember these mistakes. If you avoid them, you'll go a long way towards ensuring your SEO success.